Supra E
Reimagining an Icon.
Though the design is decidedly modern in its styling approach, you will find reference after reference to the Supra MK4, from overall surfacing style to the smallest detail.
I had the opportunity at Zukunplan to reimagine the Toyota Supra MK4 Turbo of the early 1990s as an electric vehicle.
The brief was simple: Create a contemporary electric sports car that is fundamentally based on the visual charm of the iconic Supra MK4.
Iteration.
One of the essential parts of any sound design process is iteration. That part of the process when you discover whether or not your gut was right, or if you need to pivot. Layers and layers and layers of CAD iteration went into every part of this concept.
Visualization.
Is it even a concept car if you don’t do moody renders? Many would argue that it is not.
I agree.
It was essential that the context for the primary renders of the Supra E reflected the simplicity and restraint of the concept’s styling.
